Most coaching business advice is taught by people who don't understand coaching. Most coaching training ignores the business entirely but
This ICF AI Coaching
Certification covers both
- Eight ICF-accredited coaching modules
- The Big Weekend live marketing intensive
- Four signature coaching funnel systems
- Monthly AI coaching practice sessions with Lara
- Marketing calls with Evelyn
- Peer coaching practice
- DFY coaching resources with commercial rights
- One year in a community of serious practitioners
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What this program specifically gives you the tools and structure to build.
40 ICF CCE Credits · Year-Long Access · Replays Included
The AI in Coaching
Certification
The first ICF-accredited program that teaches the coaching craft, the ethical AI framework, and the business structure together. For everyone who has been told they have to choose between them.
mastering the craft.
mastering the business.
The gap became obvious.
The stakes got higher.
the program that didn't exist.
Everything you get when you enrol
One year of access. Every module. Every live session. Every resource.
Pre-Work and Logistics
Prepare for the certification. Sets the baseline so you can hit the ground running from the first live session.
AI Landscape and Coaching Evolution
How AI is reshaping coaching. The fundamentals, the myths, and real-world applications.
- How AI models work, their limitations, and why they can be sycophantic
- Where AI elevates coaching and where it must never replace human connection
ICF AI Ethics Framework and Compliance
Where the ethical lines are and why they exist. You finish with a personal framework documented and ready.
- ICF core competencies applied to AI-enhanced client interactions
- Client confidentiality and data integrity, including what never to paste into any model
- Advertising and marketing compliance requirements most coaches violate without knowing it
The AI Ready Coach
AI will not make you a better coach. It will make you more of the coach you already are. This builds the human foundation first.
- Emotional intelligence, intuition, and sensory acuity as the core of your practice
- A robust coaching model that elevates every session with or without AI
- The practical difference between coaching, mentoring, consulting, and advising
AI Kickstart Course and Big Weekend Prep
Practical hands-on preparation. Removes the tech overwhelm before the live intensive begins.
- Core AI tools for coaches, what they do, how to use them, and what to avoid
- Prompt engineering fundamentals for reliable, useful outputs
AI Literacy and Prompt Engineering Mastery
Advanced AI skills for coaching. Moving beyond basic prompts into consistent, high-quality outputs.
- Advanced prompting frameworks for coaching-specific use cases
- AI to identify patterns in client language, emotions, and thinking
Coaching Competencies Enhancement Through AI
Strengthens ICF-aligned skills using AI as a diagnostic and developmental tool.
- Identify and surface patterns across client sessions
- Design more targeted interventions using AI-supported insight
Coaching Competencies Enhancement Through AI, Part 2
Past surface-level goal setting and into the deeper structure of how people think, decide, and change.
- Identity-level change and how to facilitate it with AI support
- Between-session AI tools that maintain momentum without increasing your workload
Integrating AI Coaching Across the Lifecycle
How to use AI ethically across the entire coaching engagement. The integration module that ties everything together.
- Session preparation, between-session support, and progress tracking
- Where to draw the line. Practical judgment for edge cases and grey areas.
Your Signature AI-Enhanced Coaching Model
The culminating module. You graduate with something proprietary, not just a certificate.
- Define the transformation you deliver and the methodology behind it
- Build your own AI Coaching Protocol, a framework you can name, market, and teach
The Big Weekend
A live marketing implementation deep dive with Evelyn, every quarter. You arrive with your offer and work on your business and marketing systems in the room, including hands-on practice with Meta ads configuration.
Next cohort
Starting 1 June, two options
Cohort 1, Monday
8:00 am London and 5:00 pm Sydney
Cohort 2, Thursday
4:30 pm Los Angeles and 7:30 pm New York. Friday 9:30 am Sydney
Starting 12 October
Monday and Thursday, 2 calls per week
12:00 pm Los Angeles and 3:00 pm New York. 8:00 pm London. Tuesday and Friday 6:00 am Sydney
The coaching craft and the
business model. Together.
Lara Young
Lara Young is an internationally recognised master coach with over 25 years of experience. She has trained hundreds of coaches through her ICF-accredited programs and specialises in ethical practice, psychological transformation, and human-centred methodology.
When AI started appearing inside coaching sessions she saw the risks before most people were asking the questions. She built the coaching and ethics half of this certification so that AI becomes a tool in a skilled coach's hands, not a replacement for one.
Evelyn Weiss
Evelyn Weiss has managed over $25M in Meta ad spend, served more than 73,000 customers since 2020, and runs the ads for the Skool platform. She has spent years working with coaches and watching the gap between coaching training and business training cause real problems.
That is why she built the business side of this certification. So coaches, educators, and creators get marketing advice from someone who understands the craft and builds systems that are sustainable.
"Together they cover the two things that will define whether your coaching practice thrives in the next five years: the integrity of your craft and the intelligence of your business."
"AI is reshaping coaching and the business of coaching fast. This is the program that actually addresses both, with the rigour and ethics the industry needs."Lynsey Hanratty, AI in Coaching Certification
Still have questions?
The craft. The ethics.
The business structure.
You can keep waiting for a version of AI training that takes the coaching seriously. Or a coaching certification that takes the business seriously. Or you can start here, where we do both.
Not sure yet? Join an information session first